Solution used: e-Commerce Solutions
Tuttigiorni introduces an innovative approach to social-commerce, combining the e-commerce experience with that of an interactive social community. The platform, developed as a Progressive Web App (PWA), integrates seamlessly with a proprietary social platform and Adobe Commerce Cloud, providing users with a unique and dynamic experience in the Large-Scale Distribution (LSD) sector.
For the development of the platform, a collaborative approach was adopted, using the Grocket accelerator. This framework allowed for the active involvement of all stakeholders, ensuring shared design and alignment with the brand’s strategic objectives. The system architecture was designed to perfectly integrate the online world with physical systems, overcoming the typical challenges of such projects thanks to the experience gained by the Tecnolife team.
The strength of the Tuttigiorni project lies in the integration between the commercial and social dimensions. The platform encourages users to actively participate in a community where they can share tips, review products, and propose recipes based on local and national ingredients. This fusion of social and commerce not only enriches the shopping experience but also creates a sense of belonging and involvement, distinguishing Tuttigiorni in the LSD landscape.
With a modern design, advanced features, and a strategy focused on engagement, Tuttigiorni represents an example of how innovation and collaboration can transform the way customers interact with brands, consolidating a successful digital presence.