Solution used: e-Commerce
The digital transformation project for Buffetti had as its main objective the update and improvement of the technological platform for its B2C e-commerce, dedicated to the sale of office, school, and gift products. A crucial step was the migration to the Magento 2 CMS, an advanced solution that allowed for a significant improvement in the platform’s performance and user experience.
The new version of the site, based on Magento 2, introduced numerous innovations, including a more intuitive user interface, optimized loading times, and a more efficient order management system. These improvements immediately delivered the expected results, ensuring smooth navigation, increased operational speed, and an optimized shopping experience for users.
The project not only represented a significant technological evolution, but it was also designed to support the brand’s future growth plan, aligning with its ambitions for innovation and development. The updated platform today constitutes a fundamental pillar for consolidating Buffetti’s positioning in the market and for implementing targeted strategies to meet the needs of an increasingly digital and diversified customer base.