Solution used: e-Commerce Solutions
The digital transformation project for Gianluca Mech – Tisanoreica® aimed to create a modern and high-performance e-commerce platform, based on Adobe Commerce Cloud (Magento). The first phase involved migrating from the previous CMS Kooomo, including the complete porting of the product catalog, customer profiles, and order history, ensuring a smooth and uninterrupted transition for business operations.
Subsequently, the information architecture was redefined, optimizing product attributes for better organization and presentation of the catalog. A completely revamped user experience (UX/UI) was designed and implemented, with a modern and intuitive design that enhances the brand’s identity, simplifies navigation, and makes the purchase process smoother and more engaging.
To improve operational efficiency, the order management process was automated by integrating advanced systems that reduce processing time and minimize errors. This optimization made the platform more flexible and scalable, ready to support the company’s future growth and meet the needs of an increasingly demanding and digital customer base.
The new e-commerce site represents not only a technological evolution but also a key strategic step to strengthen Gianluca Mech’s presence in international markets, reinforcing the connection between tradition, innovation, and a focus on well-being.