Solution used: Custom Application Development & BPA
As part of the Digital Transformation journey undertaken by Guglielmo Marconi University, the key objective was the renewal of the institutional portal with an updated technology stack to optimize the delivery of web services and improve the overall architecture of the site.
The new portal was designed with a completely revamped UX/UI, aimed at simplifying navigation, improving access to information, and guiding students in choosing the most suitable study path for their needs.
At the same time, the project included the integration of the Hubspot CRM platform, an advanced solution to more efficiently manage the stages of contact with students and improve the digital marketing strategy. The integration enabled the implementation of a highly performant marketing automation system, optimizing institutional communications and increasing the effectiveness of digital marketing campaigns. Additionally, integrated SEO strategies and omnichannel online advertising planning were developed, further strengthening the University’s digital presence.
This technological and strategic renewal represents a fundamental step for Unimarconi, solidifying its role as a leader in distance learning. The combination of digital innovation, focus on user experience, and advanced marketing tools allows the institution to successfully face the challenges of an ever-evolving educational landscape, offering students a cutting-edge service.